Each year Remo and I sit down in November and plan the first 6 months of the following year, then in January we complete the final 6 months.
So, after some thoughtful and thorough planning, this year is going to see some very innovative new products which have been in our pipeline for well over a year.
Planning the introduction of new products takes time. They must be tested for practicality, functionality, and durability. Our products are tested and fine-tuned by hairdressers across NSW in their own salons, using them in their day-to-day processes. We gather feedback and use this in our final development stage.
One of our new products being launched in March, was a real light bulb moment, when a stylist suggested we change something to…………whoops! I nearly let it slip!
You will have to wait until March to find out.
We believe its important to always be looking at your products and ask ourselves “How do we make this even better?” It helps that both Remo and I were hairdressers for many years, and having that experience is invaluable when developing and pricing new products. We are firm believers that a product needs to be manufactured to a high standard, be useful and practical, and be priced at the right price. However, in the end it is all about the relationships we have with all our clients, and these relationships often lead us to new and improved products and ideas.
So, in closing, if you ever have feedback or want to share an idea, please feel free to contact me directly on [email protected]. I would love to hear from you!