So, you have made your YouTube channel so what do you do now? by Joe Cignetti

Today in Part 3 we will go over ideas of what you can do on your channel to assist you to grow your business and gain traction in the marketplace.

I hope you get a few ideas from the following information, and it helps you to plan a detailed roadmap for your YouTube content creation.

Tutorials: Teach Your Audience

Tutorials are a goldmine for attracting viewers, especially since many people turn to YouTube for “how-to” content. In hairdressing, the possibilities are nearly endless. Consider breaking your tutorials into subcategories to reach different skill levels and interests:

Basic Hair Care: Explain proper shampooing techniques, how to condition effectively, and the importance of regular trims. These tutorials can help beginners or clients who want to improve their home care routine.

Heat-Free Styles: Teach your viewers how to style their hair without damaging it with heat tools. You can demonstrate techniques like overnight braids for waves or how to wrap hair to maintain volume.

Special Occasion Hair: Create tutorials around specific events, such as wedding hairstyles, prom updos, or holiday glam looks. Highlight how to secure hairstyles to last through an entire event, which will make these tutorials especially useful.

Hair Type-Specific Content: Cater to viewers with different hair types—curly, wavy, or straight. You could focus on specific issues like how to define curls or how to add volume to fine hair. Remember, your personality will set you apart. Be engaging, conversational, and clear in your instructions, as though you’re teaching a client in your salon. High-quality video production and clear angles are crucial so viewers can easily follow along with your steps.

Product Reviews and Recommendations

Product reviews are powerful because they establish you as an authority on hair care. Here’s how to approach them:

Unbiased and Honest: Even if you’re reviewing a popular product, be sure to highlight both its strengths and weaknesses. If you love a product, explain exactly why it’s good, and if you don’t, provide constructive criticism, these build trust with your audience.

Comparative Reviews: Compare products within the same category, like different heat protectants or leave-in conditioners. Viewers appreciate comparisons, as it helps them decide which product might be the best fit for their hair type or styling routine.

Demonstrations: Don’t just talk about the product—show how it works! For example, when reviewing a straightener, demonstrate its effectiveness on different hair textures, or show before-and-after results of using a specific hair mask.

Bonus Tip: As your channel grows, brands may reach out for collaborations, and you could turn these into opportunities for sponsored content. Always disclose partnerships to maintain transparency with your viewers.

 

Before-and-After Transformations

Transformation videos are highly engaging because they showcase your skills in action, offering a sense of anticipation and satisfaction for viewers. These can include:

Colour Corrections: These are often complex and fascinating to watch. Showcase the process of correcting colour mistakes or bringing dark hair to a lighter shade over several sessions. The dramatic change makes for compelling content.

Major Haircuts: If a client is going from long hair to a pixie cut or trying something daring like a bold fringe, capture the whole process. Before-and-after videos can also highlight the client’s emotional reaction, making them more relatable.

Time-lapse Videos: Speed up the process for longer treatments like balayage or ombre colouring, showing hours of work condensed into a few minutes. This gives viewers a peek into the expertise required without losing their attention.

Consider providing explanations as you work, narrating what you’re doing and why. It makes the content educational as well as visually appealing.

 

Behind-the-Scenes Content

People love seeing what goes on behind closed doors and showing the ins and outs of running a salon can build a deeper connection with your audience. Here’s what you can cover:

A Day in the Life of a Hairdresser: Start from when you arrive at the salon, prep your station, and meet your clients. Share how you manage your schedule, interact with your team, and handle any surprises.

Team Introductions: Introduce each of your team members and share their specialties. This builds a sense of community, and viewers get to know the people behind the business.

Salon Set-Up and Decor: Show off your salon’s interior design, explaining the thought behind it. Whether it’s the aesthetic choices or the layout for maximum efficiency, your audience will appreciate the peek into how you’ve created a welcoming space.

Events and Fun Days: If you’re hosting a charity event, open day, or special promotion in the salon, record the excitement. Showing a lively atmosphere creates FOMO (fear of missing out), making your followers want to visit in person.

These videos offer a glimpse of your personality and the daily hustle, which helps viewers feel like they’re a part of your salon’s journey.

Haircare Myths and Q&A Videos

Myth-busting videos are not only informative but often surprising, which keeps viewers engaged. Here’s how to format them:

Debunk Common Myths: Address myths like “Trimming your hair makes it grow faster,” or “You can repair split ends with products.” By explaining the science behind haircare, you’ll establish your expertise.

Popular Concerns: Tap into concerns like, “Does blow-drying really damage hair?” or “Is it bad to wash your hair every day?” These questions are constantly searched for, so you’ll naturally draw in viewers looking for credible answers.

Q&A Sessions: Use your social media platforms to ask your followers to submit their most burning hair questions. Once you have enough responses, dedicate a video to answering them. This also allows for audience interaction, which boosts engagement.

These types of videos can be quick and to the point, but make sure to present your answers clearly and with authority, so viewers feel confident in the advice you’re offering.

6. Collaborations with Other Stylists

Collaboration is a great way to introduce new audiences to your channel. Here’s how to

Feature Guest Stylists: Invite a fellow stylist to demonstrate a unique technique or hair treatment. For example, if you specialize in cuts, invite someone who excels at colouring to expand the content variety.

Cross-Promote with Beauty Influencers: Reach out to beauty influencers who can share your channel with their audience, and vice versa. This can include doing their hair on camera while they discuss beauty trends or reviewing a product together.

Client or Stylist Interviews: Chat with a client about their hair journey or interview another stylist about trends they’re seeing. It adds variety to your content and offers fresh perspectives.

 

Collaborations are mutually beneficial and can help grow both your audiences.

 

7.Client Testimonials and Reviews

Testimonials build trust with potential new clients. Here’s how to make them more effective:

Short and Genuine: After completing a service, ask your client if they’d be comfortable sharing a few words about their experience. Keep the video short, focusing on their reaction to their new look and what they loved about their visit.

Include a Visual Element: Start the testimonial with a quick clip of the hair service and follow it with the client’s feedback. The transformation paired with their review reinforces the impact of your work.

Real Stories, Real Results: If a client came in with a challenging hair issue (like damage or an unflattering cut), let them share their experience about how you helped solve their problem. Authentic, relatable stories resonate more than generic praise.

Client testimonials offer social proof, helping to convert curious viewers into new salon clients.

So, in wrapping this all up, with a thoughtful strategy behind your content, you can turn your YouTube channel into a powerful marketing tool that showcases your expertise, builds trust, and expands your reach. As you experiment with different types of videos, pay attention to your audience’s response, and don’t hesitate to pivot your content based on what resonates most.