Using client reviews effectively in your advertising strategy by Joe Cignetti
Using client reviews effectively in your advertising strategy is essential for building trust and establishing your business as a reliable service provider. It goes beyond simply sharing positive feedback; it’s about strategically placing these testimonials in a way that connects with potential clients at every touchpoint. When integrated thoughtfully, client reviews serve as powerful advertising […]
The Importance of Actively Requesting and Pursuing Client Reviews: by Joe Cignetti
In today’s digital landscape, client reviews have become an integral part of building a successful business. For service-oriented businesses, like hairdressing salons, the impact of client reviews is undeniable. Reviews are no longer optional; they are critical to gaining trust, enhancing reputation, and driving growth. I will share with you my opinion and explain why […]
So, you have made your YouTube channel so what do you do now? by Joe Cignetti
Today in Part 3 we will go over ideas of what you can do on your channel to assist you to grow your business and gain traction in the marketplace. I hope you get a few ideas from the following information, and it helps you to plan a detailed roadmap for your YouTube content creation. […]
Setting up a YouTube Channel for your Hairdressing Business by Joe Cignetti
Setting up a YouTube channel for your hairdressing business is an exciting way to showcase your talent, share tips, and engage with potential clients. If you are new or just need more information on a who to do a YouTube channel, this is the blog for you. I’ll take you through a more detailed step-by-step […]
Why Should I have a YouTube account for my business? by Joe Cignetti


I have written and given a few reasons why I think having a YouTube account can be of benefit for you and your business. Have a quick read and if you can see the benefits then make sure you read next 2 weeks blogs on how to start your own channel. I will take you […]
How often should I post online? by Joe Cignetti


So, what is the right balance for posting on your salon’s business page while keeping your audience engaged and happy? I have put together a few points that may make you decision easier! 1. 3-5 Posts Per Week: Quality Over Quantity Why 3-5 Posts? This range hits the sweet spot for maintaining visibility without overwhelming your […]
Its only a small treat but the answer is Chocolate! by Joe Cignetti
Do you want to… Enhances your client’s experience Create a memorable moment Build an emotional connection Set yourself apart from competitors Encourage positive reviews and word-of-mouth Improve your client’s mood Support a relaxing atmosphere Its only a small treat but the answer is Chocolate!! Have you ever seen people not smile eating chocolate? A little […]
Holiday Ideas for your Salon by Joe Cignetti


Creating a festive Christmas atmosphere in your salon is a great way to make clients feel warm and welcome. I have a few ideas that can get your salon into the Christmas spirit, and I know it seems early, but it always takes time to organise. Here are some ideas to get your salon into […]
INSTAGRAM REELS vs STATIC POSTS by Joe Cignetti
Reels offers several key advantages over still images, especially when it comes to engaging with your audience and growing your brand presence. Here are some reasons why Reels can be more impactful: Higher Engagement Rates Reels tend to get more views, likes, comments, and shares compared to static posts. Instagram prioritises Reels in its algorithm, […]