A Year-End Reflection for Your Salon: A Story You Can Step Into by Joe Cignetti

As the year winds down and the salon starts to quiet just a little—between the December rush and the final tidy of the foils—you finally get a moment to breathe. You look around your salon, the space you’ve poured your heart, energy, and creativity into, and you ask yourself: How did we really go this […]
Branding Your Salon as a Blonde Specialist by Joe Cignetti

When you decide to position your salon as the place blondes trust, it’s not about announcing it once or posting a few blonde photos. It’s about creating a whole experience and personality that radiates blonding expertise from the moment someone hears your name. It’s the story your brand tells — through your visuals, your services, your […]
Why Your Salon Should Promote Christmas Gift Cards by Joe Cignetti

Christmas is honestly one of the easiest times of the year to sell gift cards, people are stressed, they’re running out of ideas, and they’re desperate for a thoughtful gift that doesn’t require them to trek through a busy shopping centre. That’s where your salon comes in. Imagine someone standing in your reception area after […]
12 Days of Glam: The Ultimate Salon Social Media Christmas Campaign
Christmas is coming, and we know what that means for your salon – it's time to get busy! The festive season is absolutely the bomb for hair salons, with clients booking everything from party styles to complete makeovers. But here's the thing: if you're not running a killer social media campaign, you're missing out on […]
Current Hair Trends in Europe: Styles, Colours & amp; Salon Innovations

European hair trends are absolutely on fire right now, and we’re here to spill all the details! From the chic streets of Paris to the fashion-forward salons of Milan, there’s a hair revolution happening that’s got us completely obsessed. The best part? These trends are totally adaptable for Australian salons, and we’ve got the professional […]
The Big Question: Are Perms on the Rise, or Is It All Just a Myth?

Let’s cut straight to the chase – perms are absolutely on the rise, and anyone calling it a myth hasn’t been paying attention to what’s happening in salons across Australia right now! We’re seeing a genuine revolution in the perm game, and trust us, this isn’t your grandmother’s 1980s nightmare scenario we’re talking about. The […]
Grey Drops for Hair Color Secrets Revealed: What Experts Don’t Want You to Know

Let’s talk about one of the most game-changing products in our salon arsenal that honestly doesn’t get enough credit – grey drops! We’re talking about those little miracle workers that can transform your grey coverage from “meh” to absolutely phenomenal. And trust us, once you understand what these babies can really do, you’ll wonder how […]
The Ultimate Salon Setup Guide: From Cutting Collars to Professional Aprons (What Really Matters)

A real working salon environment featuring Dennis Bernard POWERTOOLS and essential tools – the everyday backdrop of professional hairdressing. Setting up your dream salon is one of the most exciting milestones in your hairdressing career! But let’s be honest, with so many products, tools, and “must-have” items on the market, it can feel overwhelming to […]
Keeping the Balance of Life and Working in a Salon Heading into the Christmas Period by Joe Cignetti

Yes its scary to say however as the Christmas season approaches, salon life begins to move at a much faster pace. Clients rush to secure their appointments, retail sales climb, and the energy in the salon becomes electric. While this is one of the most exciting times of the year, it can also be one […]
