When you decide to position your salon as the place blondes trust, it’s not about announcing it once or posting a few blonde photos. It’s about creating a whole experience and personality that radiates blonding expertise from the moment someone hears your name. It’s the story your brand tells — through your visuals, your services, your […]
Christmas is honestly one of the easiest times of the year to sell gift cards, people are stressed, they’re running out of ideas, and they’re desperate for a thoughtful gift that doesn’t require them to trek through a busy shopping centre. That’s where your salon comes in. Imagine someone standing in your reception area after […]
Yes its scary to say however as the Christmas season approaches, salon life begins to move at a much faster pace. Clients rush to secure their appointments, retail sales climb, and the energy in the salon becomes electric. While this is one of the most exciting times of the year, it can also be one […]
Today I will go through some tips and tricks on what you need to make the experience work well for your client. Also go and test a few online and see how the experience is.  Client Experience Easy to Use: Your booking system should be extremely simple for clients to navigate, whether they’re using […]
Effective appointment scheduling is one of the most important aspects of running a successful salon. The way a diary is managed determines not only how smoothly the day runs, but also how clients perceive the professionalism of the business. A poorly managed appointment system can lead to two major issues: overbooking and under booking. Both […]
Repeat bookings aren’t just about numbers on the schedule; they are the backbone of a sustainable salon. A loyal client base means: Financial stability: Clients coming back regularly creates predictable revenue streams. Stylist security: A fuller column gives team members confidence that their income is consistent. Business growth: It costs less to retain a client […]
Effective stock control is one of the most important operational practices for any salon or retail business. Running out of stock not only interrupts daily operations but can also result in lost sales, frustrated staff, and disappointed clients. When a client expects their preferred product or colour to be available, not having it on hand […]
Quiet moments in the salon are the perfect chance to turn downtime into a fun, engaging way to build product knowledge. Instead of sitting through long lessons, your team can learn in short, interactive bursts that feel more like games than training. One great way to do this is by turning knowledge into a quiz. […]
Know Your Business Costs (Your Break-Even Point) Before setting prices, you need to know how much it costs to keep your salon open. Fixed Costs (Overheads): These don’t change with the number of clients. Examples: Rent/lease Utilities (electricity, water, gas, internet) Wages/salaries for receptionists or admin staff Insurance Software subscriptions (booking system, accounting) Marketing/advertising Cleaning […]
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