Reel VS Pictures on Social Media by Joe Cignetti

If you’ve been posting on Instagram and Facebook and wondering why your photos just aren’t getting the same traction they used to, you’re not imagining it. Reels have completely changed the game  and it’s something almost every business owner and salon professional is noticing. A few years ago, a strong image and a good caption […]

The Right Hair Tools Don’t Just Style Hair — They Build Your Salon’s Reputation in 2026 by Joe Cignetti

  In the salon industry, your hands create the magic — but your tools make it possible. For salon owners, investing in the right hair tools is not just about convenience or aesthetics. It’s about performance, efficiency, client satisfaction, and long-term growth. The tools you choose directly affect your results, your team’s workflow, and how clients perceive […]

A Year-End Reflection for Your Salon: A Story You Can Step Into by Joe Cignetti

As the year winds down and the salon starts to quiet just a little—between the December rush and the final tidy of the foils—you finally get a moment to breathe. You look around your salon, the space you’ve poured your heart, energy, and creativity into, and you ask yourself: How did we really go this […]

Branding Your Salon as a Blonde Specialist by Joe Cignetti

When you decide to position your salon as the place blondes trust, it’s not about announcing it once or posting a few blonde photos. It’s about creating a whole experience and personality that radiates blonding expertise from the moment someone hears your name. It’s the story your brand tells — through your visuals, your services, your […]

Why Your Salon Should Promote Christmas Gift Cards by Joe Cignetti

Christmas is honestly one of the easiest times of the year to sell gift cards, people are stressed, they’re running out of ideas, and they’re desperate for a thoughtful gift that doesn’t require them to trek through a busy shopping centre. That’s where your salon comes in. Imagine someone standing in your reception area after […]

Thinking about having an online booking system? by Joe Cignetti

Today I will go through some tips and tricks on what you need to make the experience work well for your client. Also go and test a few online and see how the experience is.   Client Experience Easy to Use: Your booking system should be extremely simple for clients to navigate, whether they’re using […]

Why Repeat Bookings Matter by Joe Cignetti

Repeat bookings aren’t just about numbers on the schedule; they are the backbone of a sustainable salon. A loyal client base means: Financial stability: Clients coming back regularly creates predictable revenue streams. Stylist security: A fuller column gives team members confidence that their income is consistent. Business growth: It costs less to retain a client […]

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