Turn Mother’s Day Into Salon Magic by Joe Cignetti

There’s something about the lead-up to Mother’s Day that feels different in a salon. The energy shifts. Clients start talking about family lunches, school stalls, what the kids are planning… and quietly, there’s always someone thinking, “I should get Mum something special this year.” That’s your moment. Mother’s Day isn’t just a calendar date. It’s […]

What can you do for yourself when running your business? by Joe Cignetti

Running a business can be one of the most rewarding things a person ever does, but it can also be one of the most mentally and emotionally demanding roles to carry. As a business owner, the responsibility rarely switches off. Decisions sit with you. Problems come back to you. The success or struggle of the […]

Planning for your Business for the Year Ahead by Joe Cignetti

Planning your business for the year ahead isn’t about sitting down once with a notebook and magically having everything figured out. It’s about giving yourself clarity, direction, and a sense of control before the year starts pulling you in a hundred different directions. When you take the time to plan properly, you move from reacting […]

Top 5 Social Media Planners for 2026 by Joe Cignetti

Let’s look at the Top 5 social media planners for 2026. It makes life easier when you plan and have a direction with your social media, so please read the brief intro on your top 5….  Later Later is the planner you reach for when Instagram (and now TikTok) is doing most of the heavy […]

Reel VS Pictures on Social Media by Joe Cignetti

If you’ve been posting on Instagram and Facebook and wondering why your photos just aren’t getting the same traction they used to, you’re not imagining it. Reels have completely changed the game  and it’s something almost every business owner and salon professional is noticing. A few years ago, a strong image and a good caption […]

A Year-End Reflection for Your Salon: A Story You Can Step Into by Joe Cignetti

As the year winds down and the salon starts to quiet just a little—between the December rush and the final tidy of the foils—you finally get a moment to breathe. You look around your salon, the space you’ve poured your heart, energy, and creativity into, and you ask yourself: How did we really go this […]

Branding Your Salon as a Blonde Specialist by Joe Cignetti

When you decide to position your salon as the place blondes trust, it’s not about announcing it once or posting a few blonde photos. It’s about creating a whole experience and personality that radiates blonding expertise from the moment someone hears your name. It’s the story your brand tells — through your visuals, your services, your […]

Why Your Salon Should Promote Christmas Gift Cards by Joe Cignetti

Christmas is honestly one of the easiest times of the year to sell gift cards, people are stressed, they’re running out of ideas, and they’re desperate for a thoughtful gift that doesn’t require them to trek through a busy shopping centre. That’s where your salon comes in. Imagine someone standing in your reception area after […]

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