Create. Play. Inspire. Together with The Rumours Are True by Joe Cignetti

Some collaborations just make sense, and this one has been years in the making.

The Rumours Are True located in VIC isn’t just a salon we supply. They’ve been part of our journey with Create Play Inspire foil from early on. Over the years, a genuine partnership formed ,built on trust, honesty, and a shared passion for doing things properly.

Loz, the owner and fearless team leader, has always been someone we can rely on. Whenever we launch a new tool, it lands in her hands first. She tests it. Pushes it. Uses it in real salon conditions. And most importantly? She gives us real feedback. The kind that helps us refine, improve, and elevate everything we create.

About 18 months ago, I floated an idea.

What if we collaborated?

What if we designed something together something that truly reflected their salon personality?

And because anyone who knows them knows… they LOVE pink.

What followed was months of back and forth. Designs. Samples. Tweaks. More samples. Honest opinions. Refinements. And plenty of excitement along the way.

And now, as I write this the new Perfect Pink “Rumours Are True” Foil is officially launching.

This isn’t just another foil. It represents collaboration. Loyalty. Creativity. And two businesses backing each other properly.

We are both beyond excited and cannot wait for our clients to get their hands on this little winner.

Because when you Create. Play. Inspire. and you partner with people who truly care, magic happens.

And as they say…

Rumours Are True. They do it well.

Check out the REEL below…