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Let’s look at the Top 5 social media planners for 2026. It makes life easier when you plan and have a direction with your social media, so please read the brief intro on your top 5….
Later
Later is the planner you reach for when Instagram (and now TikTok) is doing most of the heavy lifting for your business. It’s very visual, very intuitive, and honestly makes content planning feel less like admin and more like a creative process. You can see your feed before anything goes live, shuffle posts around, and map out weeks of content in one sitting — which is a lifesaver when you’re busy on the floor or with clients.
Where later really shines is short-form video. Scheduling Reels and TikTok’s is straightforward, captions and hashtags are easy to prep in advance, and it even suggests the best times to post based on your audience. Stories are still reminder-based rather than fully automated, but the notifications are reliable and quick so it doesn’t feel disruptive.
The downside? Later is very Instagram-centric. If Facebook or LinkedIn are a big part of your strategy, it may feel a little one-sided. But if visual content is your bread and butter, Later feels like it was built exactly for you.
Buffer
Buffer is simplicity at its finest. This is the tool you use when you want consistency without complexity. You load your posts, set your schedule, and then get on with running your business no bells, no whistles, no overwhelm.
It’s perfect if social media is just one part of your week and you don’t want to spend hours analysing graphs or tweaking settings. Buffer works quietly in the background, making sure your posts go out on time across Instagram, Facebook, TikTok, LinkedIn and more. The interface is clean, calm and beginner-friendly, which is why so many small businesses stick with it long-term.
Where Buffer falls short is depth. The analytics are basic, and it won’t help much with strategy or optimisation. But if your goal is “stay consistent, look professional, don’t overthink it,” Buffer absolutely nails that brief.
Planoly
Planoly feels like a visual diary for your brand. It’s especially loved in beauty, fashion and lifestyle businesses because it helps you think about how everything flows together — not just individual posts, but the overall look and feel of your content.
Planning your Instagram grid is where Planoly really shines. You can visually map posts, plan Stories, organise campaigns, and keep your brand aesthetic tight and cohesive. Stories can’t auto-publish (thanks to Instagram restrictions), but the reminder system is smooth and designed to fit naturally into your day.
Planoly does take a little time to set up properly, and some of the more useful features are locked behind paid plans. But once you’re in a rhythm, it feels creative rather than technical like a brand planning tool, not just a scheduler.
Metricool
Metricool is the “quiet achiever” of scheduling tools. It’s not flashy, but it’s incredibly capable especially if you care about understanding what’s actually working. You can schedule posts across platforms and see clear, digestible analytics without needing a marketing degree.
It’s particularly useful if you like making decisions based on data. You can track post-performance, growth, engagement, and even paid ads in one place. For Australian small businesses, the pricing is reasonable for how much you get, which makes it great value.
The interface isn’t as pretty as Later or Planoly, and it might feel a little analytical if you’re more creatively minded. But if you want to post with purpose and tweak your strategy based on real numbers, Metricool is a strong choice.
SocialBee
SocialBee is built for business owners who want their content to work harder — especially when life gets busy. Instead of constantly creating new posts, it lets you categorise and recycle content, so your socials stay active even when you’re flat out.
This is ideal if you have educational posts, tips, testimonials, FAQs or promotions that can be reused over time. You build content “buckets,” set schedules, and SocialBee rotates them automatically. It’s incredibly efficient and takes pressure off always needing something new to say.
The analytics aren’t as advanced as Metricool, and the interface feels more functional than beautiful. But if you want structure, automation and timesaving above all else, SocialBee can completely change how you approach social media.
If I had to sum it up simply
Good Luck and what do we use? Later
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