Why Every Hair Salon Should Be Using Branded Stickers on Retail Products by Joe Cignetti

In the hustle of daily salon life, it’s easy to overlook the little things that can make a big difference in client retention and retail sales. One of those simple yet highly effective ideas? Branded stickers on your retail products.

Think about it: Your client loves the shampoo or treatment you recommended, takes it home, and weeks later wants to buy it again. But where did they get it? Was it from your salon or from that online ad they saw? This is where a small sticker with your salon’s name, phone number can become a powerful tool.

1. Turn Every Product into a Silent Salesperson

Branded stickers are like having your business card on every bottle that leaves your salon. They remind clients exactly where they bought the product and who to return to when they need more. That shampoo or leave-in conditioner they reach for every morning now doubles as a visual prompt—“Oh yes, I need to book in again,” or “I need to grab another bottle next time I’m in.”

It’s subtle, non-intrusive marketing that shows up in your client’s daily routine.

2. Increase Repeat Sales Without Lifting a Finger

Clients often want to repurchase what works—but they may forget the name of your salon, lose your business card, or default to a generic online store. A sticker with your contact details eliminates that gap. It guides the client straight back to you, not the big retail chains or e-commerce sites.

You can even go a step further and include your Instagram handle or website URL. This keeps your brand top-of-mind and can increase both online engagement and bookings.

3. Reinforce Brand Recognition

Consistency is key when building a memorable brand. When your sticker shows up across multiple products—shampoo, conditioner, heat protector—it starts to feel familiar. Clients begin to associate great hair with your salon, not just the products.

And let’s be honest: even if they loan the product to a friend or someone spots it on their bathroom shelf, your salon name gets seen. It’s word-of-mouth marketing without a word needing to be spoken.

4. Add a Professional, Boutique Touch

Branded stickers don’t just serve a functional purpose—they also elevate the look of your retail area. A neatly placed logo or label on your stock tells clients you take pride in what you sell. It brings cohesion to your space, making your salon feel like a boutique brand rather than just a service provider.

5. Cost-Effective and Easy to Implement

Stickers are one of the most budget-friendly marketing tools available. A small investment in custom printing can deliver big returns through increased retail turnover, improved client retention, and repeat purchases.

There’s no complex training involved—just place them on your retail stock as part of your opening or closing routine.

My Final Thought
In a competitive market, it’s often the small, thoughtful touches that set a salon apart. Branded stickers are more than a label—they’re a reminder of a trusted relationship, a cue to repurchase, and a smart marketing move all in one. Start labelling your retail and let every product you sell work for your business long after it leaves your shelf.

At Glide Hair Tools we have started this service, so why not gives us a call and we will organise this for you and in no time, you will be labelling away!

Head Office 02 8730 8847